Balancer

Reveal the balance of your newsreading.

 Install Chrome extension now

Balancer analyses your web browsing to show you the political slant of your reading history. If you get way out of balance, we may even give you reading suggestions.

How it works

Balancer classifies pages based on their address: does this source tend to get linked to by mostly liberals or conservatives? Is it regularly visited by liberals, conservatives, or a mix? This is imperfect, but in aggregate, it's pretty good.

You should know

This is a research project. Balancer transmits a portion of your browsing history — sites matching a list of known news sites — to us. We do not ask for any personally identifiable information and cannot link your history back to you, only to your extension.

After you install the extension, you'll be asked to complete a brief (4 minute) survey. This helps us with our research.

You may stop participation at any time by uninstalling the extension.

If you have questions, you can email us at balanceteam@umich.edu.